Guides
How to write a campaign press release
A press release gives reporters what they need to cover your news quickly. Here is a simple structure that works for announcements, endorsements, events, and policy positions.
1. Write a clear headline
Say what happened in one line, with an active verb. Skip slogans; reporters want the news.
2. Add the dateline and lead
Start with the city and date, then answer who, what, when, where, and why in the first sentence or two.
3. Include one or two strong quotes
Quotes are where your voice shows. Make them sound like something you would actually say.
4. Give supporting details
Add facts, numbers, and context in short paragraphs, most important first.
5. End with boilerplate and contact
A short paragraph about the campaign or office, plus a press contact with email and phone.
Before you send
- Fits on one page
- Names, titles, and dates double checked
- Approved by the candidate or official
- Sent early in the day, with the release in the email body